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What is a hockey advisor and what do they do?

A hockey advisor is a trusted guide who helps players and families navigate the complex world of hockey. We offer personalized mentorship, assist with identifying the best development routes through AAA, prep school, juniors, and college to help players make informed decisions that align with their goals both on and off the ice.
Do I need a hockey advisor or an agent? What’s the difference?

If your player aims to compete at the collegiate level (NCAA, USports, ACHA), an advisor can be invaluable in guiding that journey. Advisors focus on long-term development and finding the right team fit. Agents, on the other hand, typically represent elite players ready to pursue professional contracts and handle contract negotiations. Our advising services are designed to help players maximize their potential and opportunities before reaching that pro stage.
When is the right time to work with an advisor?

The best time to start working with an advisor varies, but many families find it helpful during the critical transition points—finding the right youth team, from youth to academies, prep or junior leagues, or when preparing for college recruitment. Early advising can save time and receive guidance early on in the decision making process.
How do you help players find the right teams and programs?

We assess each player’s skill level, playing style, academic interests, and personal goals. Then, we leverage our extensive network of coaches and programs to recommend opportunities where the player can thrive and grow. Our approach ensures a good fit on and off the ice.
What should I look for in an advisor?

An advisor should combine playing experience, a strong network, professionalism, and honesty. Ideally advising groups have personnel that have experienced diverse pathways to their end goal (AAA, prep, junior, etc.). While the hockey is important, they also need to be professional and honest, so that they can give you sound advice and represent you to coaches in a way that you deserve.
How involved are parents in the advising process?

Parents play a crucial role. We maintain open communication, providing regular updates and involving parents in decision-making. Our goal is to empower families with information and confidence so they can support their player effectively.